Sip
Responsibly
The Flask Ladies is a sustainability movement led by Dr. Urvashi Mittal, inspiring thousands across India to ditch single-use plastic bottles and make the simple switch to a reusable personalised steel flask .
Many Members across India
have already taken the Flask Oath.
A movement born from
conviction
The Flask Club / The Flask Ladies initiative began as a spark of purpose in Delhi — a city where millions of plastic bottles are discarded every single day. Dr. Urvashi Mittal, popularly known as The Flask Lady, launched this pioneering initiative in the presence of ISKCON East of Kailash Chairperson Meera Goyal and Spiritual Guru - Mmanju Bajaj other prominent social figures, determined to change not just what people drink from, but how they think about the planet.
What started with a small, inspired gathering of women being pinned as Co-Flask Ladies / Flaskies is steadily growing into a community of eco-conscious individuals across India. Every steel flask carried is a quiet act of defiance against a throwaway culture — and those small acts, multiplied by thousands, add up to something extraordinary.
"Let's give our planet a chance to breathe. Join us on this journey towards a greener tomorrow — together, let's paint a future where sustainability and progress entwine."
— Dr. Urvashi Mittal, Founder & The Flask Lady
Simple habits. Real change.
Everything we do is guided by one belief: small, habits — practised daily by enough people — can reshape the world we leave for feature generation.
Carry Your Flask
Replace every single-use plastic bottle with a sustainable and personalized steel flask. One step may benefits (Save Water reduce plastic save health and protect environment . A lifetime of good sips and better choices
Build Green Habits
Sustainability isn't a single grand gesture — it's a hundred small ones. We equip our community with mindset, tools, and accountability to make eco-living second nature.
Grow the Movement
Every Flask Club Member becomes an ambassador. Share your story, inspire your circle, and watch the ripple effect transform families, offices, and communities.
Eco Campaigns
From corporate drives to school programmes, our campaigns have taken the plastic-free message deep into the heart of India's cities and communities.
Reduce Reuse Recycle
Reduce is the first step.
So let's do our bit.
- Adopt and Carry Personalised Steel Flask to sip responsibly
Movement is against overuse of plastic
6 , Impact matrix ,
Numbers that tell a story
Every number below represents a real choice made by a real person. Together, our community is writing a new chapter for India's environmental story.
Bottles recycled
Plastic bottles responsibly recycled through our community drives
eco campaigns
Awareness campaigns conducted across Delhi and beyond
community members
Eco-conscious individuals who have taken the Flask Oath
Waste reduction
Average reduction in plastic waste among active members
Your flask
Enormous impact.
India generates over 3.5 million tonnes of plastic waste every year. A single person switching to a steel flask eliminates around 150 plastic bottles from the environment annually. Multiply that across 12,500 members — the math becomes something beautiful.
Safer for Your Health
Steel flasks contain no BPA, phthalates, or microplastics. Drink clean, stay well.
Better Drinking Experience
Hot water stays hot. Cold water stays cold. Steel is simply a superior sip, every time.
Protects Our Water
Over 8 million tonnes of plastic enter our oceans annually. Every flask makes that number smaller.
Built to Last a Lifetime
Quality steel flask lasts 10–20 years. That's thousands of plastic bottles never made, never discarded.
This is a club for everyone.
The Flask Ladies Club
Our flagship community for women ready to lead by example, inspire their families, and stand at the forefront of India's reduce plastic movement.
Young Flask Ladies
For the next generation of eco-warriors — young women who understand that the planet they protect today is the one they'll pass on tomorrow.
The Flask Club
Because the planet belongs to all of us. The Flask Club welcomes everyone — any age, any gender — who shares a passion for a cleaner, greener India.
Testimonials
Since joining this initiative, I've completely stopped using plastic bottles. Carrying a steel flask has become my daily habit — and it's become a conversation starter everywhere I go.
Kunal Arora
Flask Club Member · 7 days ago
Amazing initiative! It's inspiring to see how a small change like a reusable flask creates such a big environmental impact. Dr. Mittal's passion is truly contagious — I've convinced my entire family to switch.
Ritika Jain
Young Flask Ladies Member · 10 days ago
I introduced this idea in my office and now many of us carry steel bottles instead of plastic. The ripple effect is real. Simple to adopt, massive in impact — exactly what we all needed.
Rohit Gupta
The Flask Club Member · 29 days ago
Carry a Flask.
Create a Greener Tomorrow.
Thousands of people across India have already taken the Flask Oath. Join the movement, receive your member pin, and start your plastic-free journey today — one sip at a time.
Scan to Join Instantly
Or fill in the form at the link above.
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